Privacy Policy

Effective Date: 1/9/2025

1. Introduction
Fifth Generation Sports LLC ("we," "our," or "us") is committed to keeping your personal information safe. This privacy policy (“Privacy Policy”) explains how we collect, use, disclose, share, and safeguard personal information about visitors to our website www.fifthgenerationsports.com (the “Site”). Please read this Privacy Policy carefully. If you’re not comfortable with our practices, we kindly ask that you refrain from interacting with us on the Site. By using our website, you agree to the terms outlined in this policy.

2. Information We Collect and How We Collect It

Depending on how you interact with us and the Platform, we may collect a variety of information, including:

Contact Information, including your name, mailing/shipping address, telephone number(s), and email address.
Device and Browser Information, including your device type, browser type, operating system name and version, device identifier(s), and IP address.
Location Information, including your approximate location derived from your device’s IP address. If you are using any of our mobile applications, please note that we may collect your personal information at any time the app is running in the foreground (i.e., fully visible on the screen) or in the background (i.e., not the focus on the screen).
Log and Usage Information, including the date and time you access the Site, the site you came from and/or the site you visit when you leave the Platform, the frequency with which you access and use the Site, the pages that you navigate to, the links that you click, and other information about your interactions with the Platform.

We collect your personal information in the following ways:

Directly from you. When you visit and use the Site or otherwise interact with us, we collect the personal information that you share with us. In particular, we collect personal information directly from you when you:

Purchase products or services from us.
Use any of the services and features available on the Site.
Provide us with feedback or submit a request to our team.

Through Automated Means. When you access and engage with the Site, we automatically collect information about your browser, device, and activity, including when you:

Visit and navigate the Site on any device.

We may also use cookies and other similar tracking technologies (e.g., pixel tags (or web beacons) and software development kits (SDKs)) to collect information automatically when you use the Site. The information collected may include details about your behavior on the Site, including how you move and scroll through the Site and the links you choose to click. These technologies may also be used to collect information about you over time and across different websites, mobile apps, and devices.

3. How We Use the Information
The information we collect is used solely for the following purposes:

Ensuring the security and proper functioning of the website.
Analyzing website performance to improve user experience.
Complying with legal obligations, if applicable.
To provide our services and complete your transactions with us.
To provide you with our newsletters and other promotional and marketing materials.
To improve our services.
To enable us to respond to you or to process, validate, and verify the Services you request and to perform the requested Services.
To allow us to charge and invoice you and to contact you regarding your purchases.
To analyze and understand how you interact with the Site and emails sent by us.
To protect us and our rights.
Protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law.
If you otherwise provide your consent.

We do not use the information to identify you personally unless required by law or for security reasons.

4. Sharing of Information
We do not sell, rent, or share your information with third parties, except:

As required by law and/or to comply with a judicial proceeding, court order, or legal process served on our Site.
If we believe it is necessary in order to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person or the safety of our website.
To establish, protect, or exercise our legal rights, to defend against legal claims or demands, or to comply with the requirements of any mandatory applicable law.
With our vendors and other third-party advertising partners for analytics and advertising-related purposes, such as measuring ad performance and understanding how consumers interact with our ads.
In connection with a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation.

5. Cookies and Tracking Technologies
We may automatically collect certain types of usage and device information when you visit and interact with the Services, read emails sent by us or on our behalf, or otherwise engage with our content (including our advertisements).

We may use cookies (i.e., small text files sent from a website and stored on your device), pixel tags (or web beacons), and other similar tracking technologies to collect this information. These tracking technologies may collect information about your Log Data, unique IDs assigned to your device, the date and time of your visit to the Site, the site from which you came and the site that you visit after leaving the Site, and information about the way you engage with the Site and our content.

We (and our service providers) may use information collected through cookies and other similar tracking technologies for various purposes, including to:
- remember that you are logged into the Site and enable certain functionality;
- provide you with personalized content and information, including targeted content and advertising;
- recognize you across multiple devices;
- monitor aggregate usage metrics relating to the Site, such as total number of visitors, the dates/times visitors accessed the Site, the pages visitors viewed, and demographic patterns of our visitors); and
- otherwise enhance the Site and your user experience.

Your browser may give you the ability to control cookies or other tracking technologies or to reject cookies.

Because the options you select relating to cookies and other tracking technologies are browser and device specific, you must exercise your choices on each browser and device you use.
For more information about cookies, including how they work and how to manage them, please visit allaboutcookies.org. To control flash cookies, which we may use on certain websites from time to time, you can go here.

Interest-Based Advertising.

We may engage in interest-based advertising to deliver online, relevant advertising to you. We also may permit third-party online advertising networks and other third-party services to collect information about your use of the Services over time so that they may display advertisements tailored to you both on the Services and on third-party online services and across the devices you may use.

Typically, though not always, the information used for interest-based advertising is collected through cookies or other similar tracking technologies. We may also provide certain identifiers (such as an email address) or hashed data to our third-party advertising partners to help identify you across devices or serve you relevant advertisements on Site you may use. In addition to serving interest-based advertisements, our third-party partners may use personal information to deliver certain advertising-related services, such as reporting, attribution, analytics, and market research.

Some web browsers and websites allow you to exercise certain choices with respect to interest-based advertising, as described below.

Web browser opt-out: You may be able to opt out of receiving interest-based advertisements using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:
- Network Advertising Alliance (NAI): www.networkadvertising.org/choices
- Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN

You will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.

Do Not Track Policy. The Site does not currently respond to “Do Not Track” signals sent by Internet browsers. If we do so in the future, we will describe how we do so in this Privacy Policy.

6. Data Retention
We retain automatically collected data for as long as necessary to fulfill the purposes outlined in this policy or comply with legal requirements.

7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your data, including:

Access Personal Information. You have the right request that we provide you with the categories of personal information we collect, the sources from which the personal information is collected, the categories of personal information sold or disclosed, the business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we share the personal information, and the specific pieces of your personal information we have collected about you.
Correct Your Personal Information. You have the right to request that we correct inaccurate personal information that we have collected from you, subject to certain exceptions under applicable law.
Delete Your Personal Information. You have the right to request that we delete the personal information that we have collected from you, subject to certain exceptions under applicable law. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws.
Right to Be Free From Discrimination. You have the right not to be discriminated against for exercising these rights.
Right to Opt-Out. You have the right to opt-out of both the sale and sharing of personal information for cross-context behavioral advertising; opt-out of automated decision-making/profiling technology in connection with decisions with significant or legal effects; and opt-out of the processing of sensitive personal information. You can also opt-out of any receiving any promotional emails by following the instructions in the email to “unsubscribe”.

To protect your privacy and security, we take reasonable steps to verify your identity before acting on requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

How to Exercise Your Privacy Rights

To exercise your rights, please contact us at crusso@fifthgenerationsports.com

8. Non-U.S. Residents

This Privacy Policy and our services are directed at consumers in the United States. The laws of the United States shall apply to the collection of personal information and other information through the Site, and to our use of such information. Our services are not directed to consumers outside of the U.S. If you are accessing this Site from outside of the U.S., please note that the laws of the United States may not provide a level of protection equivalent to the laws in your home country and you understand and agree that we may transfer your personal information to the United States.

9. Data Security
We implement reasonable technical and organizational measures to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

This Site is not directed to children and we do not intentionally collect, solicit or maintain any personal information from anyone under the age of 18. In event we learn that we have collected information from individuals under the age of 18, we will delete it. If you believe that we might have any personal information from or about anyone under the age of 18, please reach us at the contact information provided below.

11. Changes to This Policy
We reserve the right, in our sole discretion, to modify, alter or otherwise update this Privacy Policy at any time. Any changes will be effective as of the date this policy was last updated set forth at the beginning of this policy. Your continued use of our Site after any changes to the Privacy Policy, means that you agree to be bound by such modifications, alterations or updates. We will notify you of material changes to this Privacy Policy by posting the revised policy with the date it was revised on this page. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect about you.

12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:

Fifth Generation Sports LLC
crusso@fifthgenerationsports.com

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